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“It does seem counterintuitive to see customer satisfaction increase as premiums rise, but customers are content to pay more when they believe they’re getting value for their money,” observed Valerie Monet, senior director of the insurance practice at J.D. Power.

http://www.insurancebusinessmag.com/ca/news/breaking-news/despite-auto-insurance-rate-hikes-customer-satisfaction-rises-study-69591.aspx