For years, Ontario lawyers were barred from advertising their services. Crass commercial pleas, it was thought, would reflect badly on the profession and undermine trust in the legal system. This prohibition was eventually – and reasonably – deemed an impediment to the public’s right to know what legal services are available and, in 1987, the Law Society of Upper Canada changed the rules to allow for ads as long as they were factually verifiable, accurate and generally preserving of the public trust.
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